Business/Financial

The Language of Business - NPOs and Social Mindedness

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In this episode of the Language of Business, Greg looks at non-profit organizations and socially-minded businesses. Does being a good charity necessarily mean being a good business? How do you bridge the gap between being fair to your cause and making a living? Greg looks at some great innovators in the field, from Catie's Closet in Lowell, MA to Project VetCare in Hanover, New Hampshire.

The Language of Business - Decoding the ABCs of Finance

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In this episode of the Language of Business, Greg Stoller looks into the language of finance. Sometimes a little tricky to navigate, Greg looks at it from several perspectives, from the would-be investor, to the entrepreneur looking to get a financial boost for the company.

The Language of Business - Branding 2 - Consumer Facing Marketing

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Greg continues his look at Branding and Marketing in this episode, speaking with four professionals who have had different experiences within the field. From selling blenders to promoting dentists, working with the big guys to telling them to get out of town (or the country), learn from their successes on the Language of Business.

The Language of Business - Branding 1

This episode is currently not viewable online.

Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.