How-To

The Language of Business - Branding 1

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Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.

The Language of Business - Business of Sports

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Everyone knows sports, like every other form of entertainment, is a business. For those who work within the industry, it can be a unique and fulfilling career. In this episode, we look beyond the glamour at some of the nuts and bolts aspects of surviving in the wide, wide world of sports!

The Language of Business - International Commerce

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Everyone in business hopes their concept will catch on. Once it does, it is usually time to expand. For many businesses this means going international. Other businesses seek to serve an international clientele right from the start. In this episode of the Language of Business, Greg looks at international business--done with a local touch!

The Language of Business - Communication

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Business communication can take many forms. A chat with a client. A pitch to venture capitalists. A presentation from employee to boss. How do you put your best foot forward? How about if this communication is taking place over international borders? These are some of the issues explored as Greg Stoller speaks with four experts in communication.

The Language of Business - Consultants

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Consultants are often maligned as being expensive, hired guns, who deal with your company at arm’s length. But, on the flip side, you won’t be a successful entrepreneur with only limited knowledge in a critical business specialty. "How to best use consultants?" is the topic on this episode of the Language of Business.

The Language of Business - Capitalizing on Success

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At first, it's all about survival. Then you have a successful business on your hands. Smooth sailing, right? Well decisions still have to be made--big ones. Stay the course, expand your business to new products, open yourself up to merge, sell or IPO? Greg Stoller explores these issues in this episode of the Language of Business.

The Language of Business - Risk Assessment

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The business world is a risky place, no doubt. There are no guarantees that the business you start, or the business you invest in, will pay off in the long run. Understanding the risks you face is instrumental in making your role in any business a success. In this episode, Greg Stoller gathers four perspectives on risk, from the legal, to the financial, to the day-to-day. Risk, and risk assessment are the topic for this month's episode of "The Language of Business".

The Language of Business - Investing and Cash Flow

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A big part of running a successful business is worrying about money. Where is your cash coming from, and where is it going to? In this episode, Greg looks at money from two big perspectives, investing and cash flow. What are investors looking for? How do you make sure you get paid in time to meet your obligations. Four different viewpoints are explored as Greg talks with Don Nelson, Aaron Cai, Ben Littauer and Dan Weller.

The Language of Business - Business and Lawyers

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In this episode, Greg Stoller takes a look at where the worlds of business and law collide. Four different realms are explored. Emily Taylor talks with Greg about legal advice for new businesses. Gene Barton shares his experience international law and global operations. Christopher Robertson tells Greg what companies can do to prevent (or deal with the fallout from) whistleblowers. Finally, entrepreneur Julio Gomez looks at where the world of finance comes into the picture.