How-To

Greg continues his look at Branding and Marketing in this episode, speaking with four professionals who have had different experiences within the field. From selling blenders to promoting dentists, working with the big guys to telling them to get out of town (or the country), learn from their successes on the Language of Business.

Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.

Everyone knows sports, like every other form of entertainment, is a business. For those who work within the industry, it can be a unique and fulfilling career. In this episode, we look beyond the glamour at some of the nuts and bolts aspects of surviving in the wide, wide world of sports!

Everyone in business hopes their concept will catch on. Once it does, it is usually time to expand. For many businesses this means going international. Other businesses seek to serve an international clientele right from the start. In this episode of the Language of Business, Greg looks at international business--done with a local touch!

In order to make it in the business world, there are times when bold moves are needed. Would you have the stomach to put it all on the line for personal and professional growth? This month's show is all about making those Bold Business Moves!

Business communication can take many forms. A chat with a client. A pitch to venture capitalists. A presentation from employee to boss. How do you put your best foot forward? How about if this communication is taking place over international borders? These are some of the issues explored as Greg Stoller speaks with four experts in communication.

Consultants are often maligned as being expensive, hired guns, who deal with your company at arm’s length. But, on the flip side, you won’t be a successful entrepreneur with only limited knowledge in a critical business specialty. "How to best use consultants?" is the topic on this episode of the Language of Business.

At first, it's all about survival. Then you have a successful business on your hands. Smooth sailing, right? Well decisions still have to be made--big ones. Stay the course, expand your business to new products, open yourself up to merge, sell or IPO? Greg Stoller explores these issues in this episode of the Language of Business.

The business world is a risky place, no doubt. There are no guarantees that the business you start, or the business you invest in, will pay off in the long run. Understanding the risks you face is instrumental in making your role in any business a success. In this episode, Greg Stoller gathers four perspectives on risk, from the legal, to the financial, to the day-to-day. Risk, and risk assessment are the topic for this month's episode of "The Language of Business".

A big part of running a successful business is worrying about money. Where is your cash coming from, and where is it going to? In this episode, Greg looks at money from two big perspectives, investing and cash flow. What are investors looking for? How do you make sure you get paid in time to meet your obligations. Four different viewpoints are explored as Greg talks with Don Nelson, Aaron Cai, Ben Littauer and Dan Weller.