This video studies by Jason Simon the symbolic codes used in advertising by first showing commercials for McDonalds, Schlitz Malt Liquor, Mars Bar, Pepsi and Pert Plus Shampoo, and then rerunning the commercials at slow speed, while the advertising agency?s production notes on the look, target audience, actors, settings and actions in the commercials are read. Production costs are also noted. Brief study guide available.
