Greg Stoller continues his series looking at the world of business through the prism of the written business plan. In this episode, his in-depth look begins with a look at the Competitive Industry Analysis. Any start-up needs to be aware of the environment they are entering into. What (and who) defines your market? Guests include John Francis of TestMyPitch and Red Hat, Patricia Gray of P.A. Gray Law, and Leo Brea, Executive Director of Veconinter.