The Language of Business

Submitted by Alexander Silva... on Wed, 08/26/2015 - 2:46pm

THE LANGUAGE OF BUSINESS is written and produced by Greg Stoller, successful businessman and teacher in the MBA Program at the Carroll School of Management at Boston College.

In this series, he speaks with entrepreneurs, both local and throughout the world about their companies, how they started them, and how they continue to grow them. He uses the prototypical business plan as the inspiration and touchstone of these conversations.

Taking the business plan section by section, Greg explores aspects of the business world aspiring owners and funders should consider as they kick-start new ventures. His goal is to give you the vocabulary and conceptual grounding you need to speak the Language of Business.

http://www.bc.edu/content/bc/schools/csom/faculty/bios/stoller.html

https://www.facebook.com/pages/Language-of-Business-TM-R/506917136012070

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Website: 
http://www.bc.edu/content/bc/schools/csom/faculty/bios/stoller.html

The Language of Business - Decoding the ABCs of Finance

Submitted by Alexander Silva... on Thu, 08/27/2015 - 11:01am
This episode is currently not viewable online.

In this episode of the Language of Business, Greg Stoller looks into the language of finance. Sometimes a little tricky to navigate, Greg looks at it from several perspectives, from the would-be investor, to the entrepreneur looking to get a financial boost for the company.

The Language of Business - Branding 2 - Consumer Facing Marketing

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:55am
This episode is currently not viewable online.

Greg continues his look at Branding and Marketing in this episode, speaking with four professionals who have had different experiences within the field. From selling blenders to promoting dentists, working with the big guys to telling them to get out of town (or the country), learn from their successes on the Language of Business.

The Language of Business - Branding 1

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:53am
This episode is currently not viewable online.

Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.

The Language of Business - Business of Sports

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:51am
This episode is currently not viewable online.

Everyone knows sports, like every other form of entertainment, is a business. For those who work within the industry, it can be a unique and fulfilling career. In this episode, we look beyond the glamour at some of the nuts and bolts aspects of surviving in the wide, wide world of sports!

The Language of Business - International Commerce

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:49am
This episode is currently not viewable online.

Everyone in business hopes their concept will catch on. Once it does, it is usually time to expand. For many businesses this means going international. Other businesses seek to serve an international clientele right from the start. In this episode of the Language of Business, Greg looks at international business--done with a local touch!

The Language of Business - Communication

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:46am
This episode is currently not viewable online.

Business communication can take many forms. A chat with a client. A pitch to venture capitalists. A presentation from employee to boss. How do you put your best foot forward? How about if this communication is taking place over international borders? These are some of the issues explored as Greg Stoller speaks with four experts in communication.

The Language of Business - Consultants

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:43am
This episode is currently not viewable online.

Consultants are often maligned as being expensive, hired guns, who deal with your company at arm’s length. But, on the flip side, you won’t be a successful entrepreneur with only limited knowledge in a critical business specialty. "How to best use consultants?" is the topic on this episode of the Language of Business.

The Language of Business - Capitalizing on Success

Submitted by Alexander Silva... on Thu, 08/27/2015 - 10:39am
This episode is currently not viewable online.

At first, it's all about survival. Then you have a successful business on your hands. Smooth sailing, right? Well decisions still have to be made--big ones. Stay the course, expand your business to new products, open yourself up to merge, sell or IPO? Greg Stoller explores these issues in this episode of the Language of Business.