The Language of Business - Branding 1

Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.

Details
Episode Number: 
16
Duration: 
29 min 51 sec
PBCore FCC Ratings: 
PBCore Languages: 
Category: 
DCTV - Sponsored Programs
Disposition: 
DCTV Digital Library
Format: 
MPEG2 - MP4