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The Language of Business - Marketing Section

Submitted by Alexander Silva... on Wed, 08/26/2015 - 2:57pm
This episode is currently not viewable online.

Host Greg Stoller continues his look at the business world, as viewed through the lens of a traditional business plan. Episode 3 takes a look at the Marketing Section of the Business plan. Too often thought of as just a framework for advertising, the marketing section can set the aspiring business owner up for success or failure when looking at how the company interacts with its customers. Greg speaks with three marketing consultants about the purpose of marketing and its importance in today's entrepreneurial environment.

The Language of Business - Competitive Industry Analysis

Submitted by Alexander Silva... on Wed, 08/26/2015 - 2:54pm
This episode is currently not viewable online.

Greg Stoller continues his series looking at the world of business through the prism of the written business plan. In this episode, his in-depth look begins with a look at the Competitive Industry Analysis. Any start-up needs to be aware of the environment they are entering into. What (and who) defines your market? Guests include John Francis of TestMyPitch and Red Hat, Patricia Gray of P.A. Gray Law, and Leo Brea, Executive Director of Veconinter.

The Language of Business - Business Plans

Submitted by Alexander Silva... on Wed, 08/26/2015 - 2:49pm
This episode is currently not viewable online.

In the debut episode of the Language of Business, host Greg Stoller speaks with three entrepreneurs about their businesses and their experience using detailed business plans to help grow their businesses. Featured in this episode is Tony Solomons, President of Ideal Marketing Group, Inc., Jeff Hulton of SprotingPhotoArt.com and Cindy Brown of Frost Ice Bar.

The Language of Business

Submitted by Alexander Silva... on Wed, 08/26/2015 - 2:46pm

THE LANGUAGE OF BUSINESS is written and produced by Greg Stoller, successful businessman and teacher in the MBA Program at the Carroll School of Management at Boston College.

In this series, he speaks with entrepreneurs, both local and throughout the world about their companies, how they started them, and how they continue to grow them. He uses the prototypical business plan as the inspiration and touchstone of these conversations.

The Military Industrial Complex at 50

Submitted by Alexander Silva... on Wed, 08/26/2015 - 1:27pm
This episode is currently not viewable online.

Presentations made at the conference "The Military Industrial Complex at 50", held in Charlottesville, Virginia on September 16-18, 2011. Speakers include David Swanson, author of "War Is a Lie"; Lisa Savage of Bring Our War $$$ Home; Bruce Gagnon and Mary Beth Sullivan of the Global Network Against Weapons & Nuclear Power in Space; Robert Jensen, professor of journalism at the University of Texas; Paul K. Chappell, author of "Peaceful Revolution"; George Friday of the North Carolina Green Party; and Bruce Levine, a clinical psychologist.