Host Greg Stoller continues his look at the business world, as viewed through the lens of a traditional business plan. Episode 3 takes a look at the Marketing Section of the Business plan. Too often thought of as just a framework for advertising, the marketing section can set the aspiring business owner up for success or failure when looking at how the company interacts with its customers. Greg speaks with three marketing consultants about the purpose of marketing and its importance in today's entrepreneurial environment.
