Interview

The Language of Business - International Business Development

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We are living in an increasingly globalized economy. What does that mean for aspiring entrepreneurs? Whether you are outsourcing part of the production process or merely seeking a world-wide customer base, planning for developing an international business just makes sense. Greg talks with three individuals making an impact across the globe about operating companies that crosses country lines.

The Language of Business - Organizational Section

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Host Greg Stoller takes an in-depth look at the challenges of putting together the Organizational Section of the business plan. How do you know what skills you are looking for in your management team, and how can they lead your way to success? Greg speaks with entrepreneurs from big companies and start-ups to get a sense of what they have done, and the impact it has had on their businesses.

 

The Language of Business - Marketing Section

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Host Greg Stoller continues his look at the business world, as viewed through the lens of a traditional business plan. Episode 3 takes a look at the Marketing Section of the Business plan. Too often thought of as just a framework for advertising, the marketing section can set the aspiring business owner up for success or failure when looking at how the company interacts with its customers. Greg speaks with three marketing consultants about the purpose of marketing and its importance in today's entrepreneurial environment.

The Language of Business - Competitive Industry Analysis

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Greg Stoller continues his series looking at the world of business through the prism of the written business plan. In this episode, his in-depth look begins with a look at the Competitive Industry Analysis. Any start-up needs to be aware of the environment they are entering into. What (and who) defines your market? Guests include John Francis of TestMyPitch and Red Hat, Patricia Gray of P.A. Gray Law, and Leo Brea, Executive Director of Veconinter.

The Language of Business - Business Plans

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In the debut episode of the Language of Business, host Greg Stoller speaks with three entrepreneurs about their businesses and their experience using detailed business plans to help grow their businesses. Featured in this episode is Tony Solomons, President of Ideal Marketing Group, Inc., Jeff Hulton of SprotingPhotoArt.com and Cindy Brown of Frost Ice Bar.