Addiction is not limited to any one race, religion, creed, or lifestyle. Fortunately, neither are treatment and recovery services. Achieving long-term recovery is often dependent on finding personalized treatment and recovery services that meet the specic individual's cultural, religious, or lifestyle needs. This episode will look at how substance use is acceptable in some cultures and how this may create a barrier for individuals seeking treatment and recovery services, consider the importance of providing services that incorporate the specific needs of the individual, and examine how some treatments and recovery models may prove more effective for one group than another.