The UC Davis Future of Work Series presents "Mass Media and Digital Transformation: How Media Will Change Everything About the Way You Work and Live"

Mass Media and Digital Transformation: How Media Will Change Everything About the Way You Work and Live

Recorded at UC Davis Shields Library by Davis Media Access on March 5, 2020.

David Grant, a UC Davis School of Law alumnus, currently leads PopSugar Studios, which develops, produces, and distributes PopSugar-branded digital video content, television, and film for a monthly U.S. audience of 40 million people. He conceived of and launched Fox TV Studios from scratch, growing the studio to a major global television supplier which has produced thousands of hours of scripted, reality, and documentary television in over 25 countries. During Grant's time as president, the studio produced numerous Emmy, Golden Globe, and Peabody-winning series.

Dr. Jeanette Ruiz is an Assistant Professor in the Department of Communication at UC Davis and a CAMPOS Faculty Scholar. She was also a first generation college student. Her specialty lies in strategic communication with a specific interest in emerging practices in digital and social media. She has worked as a human resources and public relations consultant for various non profits, health care, and financial organizations. Past research of hers has focused on international social networks, public health communication, and cultural assessments of media advocacy.

The Future of Work Series at UC Davis brings together experts from academia, government, and industry to discuss new and emerging fields of research and employment. The goal of this speaker series is to assist students in thinking more critically about the science and technology-driven problem spaces that will demand extra attention in the coming years, and to encourage students to explore how these problem spaces can be turned into opportunities that will ultimately lead to a fulfilling career path.

Details
Duration: 
1 hour 21 min
PBCore FCC Ratings: 
PBCore Languages: 
Category: 
DCTV - Locally Produced
Disposition: 
DCTV Digital Library
Format: 
MPEG2 - MP4