How-To

Millions of years ago, when Arizona was covered with forests, a change in climate over the years caused the forest to be covered and the trees to become petrified. One very unique spot in the Petrified Forest is the Agate Bridge. It is a large log that has been reinforced with cement to preserve it from the constant rushing of waters during the flood season. The ever changing beauty of the harsh landscape moved the Artist, Kitty Lynne Klich, to capture Agate Bridge, Petrified Forest, on her canvas.

In this episode of the Language of Business, Greg looks at non-profit organizations and socially-minded businesses. Does being a good charity necessarily mean being a good business? How do you bridge the gap between being fair to your cause and making a living? Greg looks at some great innovators in the field, from Catie's Closet in Lowell, MA to Project VetCare in Hanover, New Hampshire.

In this episode of the Language of Business, Greg Stoller looks into the language of finance. Sometimes a little tricky to navigate, Greg looks at it from several perspectives, from the would-be investor, to the entrepreneur looking to get a financial boost for the company.

Is US manufacturing poised for a comeback? If these four businesses are any indication, it may well be. In this episode, Greg speaks with established as well as up and coming buinesses about items being made in the USA.

Greg continues his look at Branding and Marketing in this episode, speaking with four professionals who have had different experiences within the field. From selling blenders to promoting dentists, working with the big guys to telling them to get out of town (or the country), learn from their successes on the Language of Business.

Think of the biggest icons in business…In your mind, did you see a logo, or did a name spring to mind? And what do you think of when you hear the name Coke, FedEx or Nike? Branding has a powerful impact on the choices people make when purchasing any item or service. In this episode, Greg Stoller begins to explore different aspects of the culture and power of branding.

Everyone knows sports, like every other form of entertainment, is a business. For those who work within the industry, it can be a unique and fulfilling career. In this episode, we look beyond the glamour at some of the nuts and bolts aspects of surviving in the wide, wide world of sports!

Everyone in business hopes their concept will catch on. Once it does, it is usually time to expand. For many businesses this means going international. Other businesses seek to serve an international clientele right from the start. In this episode of the Language of Business, Greg looks at international business--done with a local touch!

In order to make it in the business world, there are times when bold moves are needed. Would you have the stomach to put it all on the line for personal and professional growth? This month's show is all about making those Bold Business Moves!

Business communication can take many forms. A chat with a client. A pitch to venture capitalists. A presentation from employee to boss. How do you put your best foot forward? How about if this communication is taking place over international borders? These are some of the issues explored as Greg Stoller speaks with four experts in communication.